Marketing the Lloyd's Agency Network
Guidance on how each and every Lloyd’s Agent can collectively support and promote the Lloyd’s Agency Network to a global client base.
The Lloyd’s Agency Network provides 24-hour, year-round independent marine surveying and claims adjusting services. With 235+ Lloyd’s Agents covering all major ports and commercial centres around the world, the Lloyd’s Agency Network forms the world’s most extensive marine surveying and adjusting network.
The Lloyd’s Agency brand is highly regarded and recognised around the world and holding a Lloyd’s Agency appointment and being able to utilise the Lloyd’s Agency logo provides your company with a credible and meaningful differentiation from your competitors.
The Lloyd’s Agency Network has many strengths. Some examples of how you can describe and/or refer to the network are shown below:
- The Lloyd’s Agency Network provides 24-hour, year-round independent marine surveying and claims adjusting services to the global insurance industry and its customers
- With over 235+ Lloyd’s Agents covering all major ports and commercial centres around the world, the Lloyd’s Agency Network forms the world’s most extensive marine surveying and adjusting network
- The Committee of Lloyd’s first established the Lloyd’s Agency Network in 1811 to protect the interests of Lloyd’s underwriters. Since then, the mandate has broadened and the network now serves the global insurance industry and its customers
- Highly experienced and independent, Lloyd’s Agents offer a vital combination of local knowledge and specialist expertise
- Collectively the Lloyd’s Agency Network brings together a combined strength of over 2,000 in-house surveyors, undertaking in excess of 170,000 marine surveys per annum
- The objective is to have as Lloyd’s Agents the highest quality and competitive marine service providers, for surveying, claims adjusting and recovery handling, in the regions in which they operate
- Lloyd’s Agents are renowned for their honesty, integrity, and good practice
- A Lloyd’s Agency appointment is a privilege afforded only to the most highly qualified marine surveyors and claims adjusters
- Whether you require a loading or discharge survey, a hull damage assessment or expert guidance for your project cargo, the Lloyd’s Agency Network is on hand to identify and provide a solution
- All Lloyd’s Agents are expected to adhere to service standards that have been agreed in collaboration with the Lloyd’s and London marine insurance markets
- The marine support services that are available within each Lloyd’s Agency appointment are catalogued in an online Lloyd’s Agency Directory and its user-friendly interactive map
- The user-friendly online Lloyd’s Agency Directory helps clients locate the nearest Lloyd’s Agent and identifies the marine support services that are available within each Lloyd’s Agency appointment
- A programme of technical training and examinations exists to ensure Lloyd’s Agents achieve and maintain the high professional standards that are required by today’s clients
- The training modules focus on the core activities of the Lloyd’s Agents, covering technical cargo surveying and practical claims and recovery handling
- Lloyd’s Agents and clients have access to the Lloyd’s Agency Network management team - a team of dedicated and experienced personnel, based in London, who are responsible for administering and managing the network, as well as providing operational and technical support
- The Lloyd’s Agency Network management team’s objective is to enhance the quality of the network’s services and the support provided to the network’s users
- The Lloyd’s Agency Network plays a significant role in supporting Lloyd’s List Intelligence (LLI) with the hosting of (proprietary) terrestrial AIS and the provision of casualty reports
- The Lloyd’s Agency Network is an excellent source of intelligence, and provides invaluable and exclusive insights to support geopolitical investigating and reporting by the LLI Marine Intelligence Unit and the Lloyd’s List editorial team
The network is far more impactful when we all collaborate and work together. +235 Lloyd’s Agents promoting the Lloyd’s Agency Network, to both a local and an international client base, will ensure that clients from all over the world identify the Lloyd’s Agency Network as the world’s leading marine service network, recognised for its knowledge, expertise and professionalism, without equal.
We therefore encourage Lloyd’s Agents to pro-actively promote their company, and the network, both locally and, where possible, internationally. This can include arrangingone-on-one client meetings as well as attending (and/or sponsoring) maritime conferences.
The Lloyd’s Agency Network management team is very happy to assist and, where possible, will share contact details of any insurance market that you intend visiting.
We also encourage Lloyd’s Agents to support and appoint other Lloyd’s Agents in the network, when they receive an instruction that requires support/assistance outside of their appointment territory. This Lloyd’s Agent to Lloyd’s Agent collaboration generates additional revenue opportunities and demonstrates to the network’s client base, a collegiate and joined-up approach.
Finally, the very bestway to promote the Lloyd’s Agency Network is to perform to your very best ability on each and every new instruction that you receive. A happy client undoubtedly strengthens the reputation of your company and the reputation of the network.